Are you confused about the video length of videos that can be monetized?Your video length for monetization is a pretty important aspect when youwant to make money on YouTube.
So, how long should your videos be for monetization?
There is no exact answer to this question. The answer depends on thetype of ads you want to run. The main purpose of a video ad on YouTubeis to promote products or services. That means that various ads would beplayed at the beginning or throughout your video content.
Hopefully, by the end of this post, you’ll have a clear picture of videolength for YouTube monetization.
What is the YouTube monetization policy?
The YouTube channel monetization policyoutlines what content is suitable for advertising. If your video isflagged for containing prohibited content, you may not be able to earnmoney on it. You can monetize content that falls within YouTube’sadvertiser-friendly guidelines and policies. However, YouTube reservesthe right to determine if your videos meet the criteria for monetizationfor every specific case.
To preserve a positive viewing experience, some videos may not beeligible for ads. Here are some examples of content that is not eligiblefor advertising:
- Content intended to harass, bully or threaten
- Content that is already monetized by other YouTube creators
- Graphic content involving violence
- Inappropriate language, including harassment, profanity, and vulgar language
- Nudity or sexually suggestive content
If you break the rules of YouTube monetization policy it may lead tostriking or permanently blocking your channel from this platform.
How to become eligible for YouTube monetization
If you are a member of the YouTube Partner Program,you can set your videos to generate revenue. To join the program, yourchannel will need:
- 4,000 watch hours in the last 12 months
- 1,000 subscribers
- Live in the country that is eligible for YouTube Partner Program
- An approved AdSense account
If your channel is still in review and has less than 1,000 subscribers,check back once your channel reaches more than 1,000 subscribers.
If your channel is in review and has more than 1,000 subscribers, thereview process can take several weeks because dozens of creators applyevery day for YouTube Partner Program. Please check back at a later datewhen you meet all of the requirements.
Keep in mind that YouTube can monetize all videos on its platformwhether you approved it or not. Back then small creators had acompetitive advantage because their channels were ad-free.
They focused on channel growth, but now YouTube forces creators to claimthe YouTube Partner Program and start monetizing content.
What is the minimum YouTube length for video monetization?
Whether your videos are short or long you can still make money fromvideo monetization. But be careful, your audience won’t like a bunch ofads that pop out and interrupt their watching attention. Try tounderstand the behavior of your audience through analytics of yourchannel.
Have you ever wondered what is the shortest video that is monetized?Well, maybe we found it. Aman Narula claimed thata 20 millisecond test video was successfully monetized.
Of course, the better question would be: “Does this video make asingle penny out of its content?” Well, the creator didn’t sharedetails, but as you can see there is no official rule that strictlypoints to the relationship between video length and monetization.
What is the optimum YouTube length for video monetization?
Creators have different opinions about YouTube video length formonetization and views. Some think short videos are ideal for attractingmore viewers, while others think long videos are better than short ones.But, the truth is that there is no specific length of a video thatworks best for all types of content. The optimum length of a YouTubevideo depends on several factors including:
- Your business niche
- Your target audience
- The topic you are covering in the video
Note that you can place pre-roll, mid-roll, and post-rollads.
The first thing you should do is to explore your YouTube competitors.For example, if you want to cover fact topics one of your competitorscould be the[101Facts]{.underline}channel. This channel has 600K+ subscribers and rich video content inits stock. But can you see something interesting in their videos?
Well, their videos are mostly 20+ minutes. They have great storytellingand consequently good watching time. These videos allow them to havemid-roll adssince videos are longer than 8 minutes.
But how can you beat them and still cash in your video content?
Well, sacrifice these mid-roll ads revenue and try to do a better storyfor this type of content in less than 8 minutes. It’s very difficult tokeep the attention of the audience regardless of the video topic. Theyare more likely to click on your videos if they see a shorter-lengthtime on the same topic in advance.
So, explore your competitors all the time and try to offer youraudience a balance between quality content and a video monetizationprogram.
The monetization of YouTube Shorts
Did you know that YouTube Shorts reached 5 trillion views by the beginning of 2022?
If you’re not familiar with YouTube Shorts, here’s a brief rundown. It’sa new way to create and share up to 60-second videos – which are called“Shorts.” It can consist of a few 15-second videos or one continuousvideo. The format of YouTube Shorts is vertical and the best part isthat creators can use audio from YouTube’s audio library or other videosfor up to 15 seconds.
YouTube CEO Susan Wojcicki wrote a letter for 2022 priorities:
“We’re working every day to improve how we help creators get started and reach an audience faster on Shorts… Over 40% of creators getting paid through this fund were not part of YouTube Partner Program.”
So, how does monetization work for this YouTube video format?
According to YouTube’s Shorts Fund,it is a $100M fund specifically intended for Shorts creators that don’tneed to be necessarily part of the YouTube Partner Program or affiliatesthat work with Multi-Channel Network.
Every month, YouTube informs creators to get a bonus from the ShortsFund based on their video content performance. The Shorts countperformance continues through each month regardless of the month when itwas initially uploaded.
YouTube claims that creators can receive between $100–$10,000monthly. Bonuses vary based on the location of an audience.
Use Narakeet to create videos quickly
There is no hard and fast rule on the ideal length of a Youtube videofor YouTube ads. Even if you have a video that is 2 minutes long oneday, it could be 4 minutes long the next day. So when making videocontent for advertisers (or for your own brand) test different lengthvideos. See which length performs better than the others and adjust yourstrategy from there.
Narakeet can help you to create videos for YouTube quickly. At themoment we cover a few different content types:
- Educational videos
- Employee compliance and corporate training videos
- Language lessons
- Promotional videos
This way you won’t spend much time creating videos, but try to figure out what is the best length for video monetization and pivot your content strategy accordingly.
Narakeet helps you create text to speech voiceovers, turn Powerpoint presentations and Markdown scripts into engaging videos.It is under active development, so things change frequently. Keep up to date:RSS,Slack,Twitter,YouTube,Facebook,Instagram,TikTok
The media on this page includes images and videos by Sharon McCutcheon on Unsplash
