Which Cloud Marketplace is Right for Your SaaS Product? (2024)

There’s more to creating a SaaS product than just building the app. You also need to make sure your product is available where your customers are, which is why one of the most vital to-dos for developers is choosing which marketplace best suits your needs.

There are three major cloud marketplace platforms: Azure Marketplace, AWS Marketplace, and Google Cloud Marketplace.

Azure Marketplace

Azure Marketplace launched in 2013 as part of Microsoft’s cloud computing platform Azure; since then, it has grown to include over 2 million software assets from more than 900 partners worldwide with an estimated value of $1 billion dollars per year in transactions processed through this marketplace alone!

Azure Marketplace is a good option for SaaS products that need to run on Azure. It has many SaaS products, including many popular ones such as Trello, Slack, and JIRA. In addition to these tools, Azure Marketplace also offers infrastructure services such as databases and web servers.

AWS Marketplace

If you’re looking to launch your SaaS product on the cloud, AWS Marketplace is a great place to start, as the oldest and most established of the three. It has more than 30,000 products available on it, including several big-name SaaS providers like Salesforce and Workday.

With more than 1,000 sellers and over 50 million active customers, AWS Marketplace has a large audience with high purchase intent. In addition to being easy to use and cost-effective for sellers (no upfront costs), AWS Marketplace offers excellent marketing support through advertising campaigns that help you reach buyers at scale–and fast!

Google Cloud Marketplace

Google Cloud Marketplace launched in April 2019 so it’s still quite new. However, with thousands of products, ranging from database management systems to machine learning platforms and analytics tools. It’s easy for potential customers to browse through categories and find solutions that fit their needs.

Reach Your Customers on All Major Cloud Marketplaces with Marketizer™

With cloud commerce growing significantly each year, now is the ideal time to publish your software application as a complete SaaS solution onto major cloud marketplaces to reach more customers, get more exposure, and ultimately, make more sales.

Luckily, no matter which cloud marketplaces you decide to sell your SaaS product on, Marketizer™ will automate the publishing process for you, minimizing the need to deal with the nuances of getting your product on each and every platform. You’ll also be able to sell your SaaS solution directly from your website and see and manage all your subscribers, no matter where they subscribed, in one central place.