In 2022, 41 percent of German consumers mainly bought clothing online instead of offline, making it one of the leading product categories for online shopping. Other leading categories included shoes, books, films, music and games, and consumer electronics. Only 13 percent of respondents bought animal supplies online rather than offline. The ranking shows the results of the Statista Global Consumer Survey conducted in Germany.
Products mainly bought online Germany 2022 | Statista (2024)
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