Kaia Gerber, the daughter of supermodel Cindy Crawford, has always been surrounded by beauty. Growing up, she was exposed to the world of makeup, and her mother's iconic full brows were a stark contrast to her own desire for skinny brows. But it's her relationship with makeup brand NARS and its founder, François Nars, that has truly shaped her beauty journey. In this interview, Kaia opens up about her long-standing connection with the brand, her favorite products, and her unique approach to makeup.
Less is More, But Not Always:
Kaia's mother, Cindy Crawford, famously believed in the philosophy of 'less is more' when it comes to makeup. However, Kaia has her own take on this. She explains that while she appreciates the idea of minimalism, she doesn't shy away from experimenting with different looks. Her desire for skinny brows is a testament to her willingness to try new trends, even if it means going against the conventional wisdom of her mother.
A Long-Standing Relationship with NARS:
Kaia's connection with NARS goes back almost a decade, when she was just 13 years old. She was shot by François Nars for his photography book, 'Persona'. This marked the beginning of a beautiful collaboration between the brand and the model. Kaia's excitement about joining NARS as the brand face is palpable, and she attributes this to the brand's products and the joy of working with François.
Gateway Product: The Radiant Creamy Concealer:
When asked about her first introduction to NARS, Kaia reveals that the Radiant Creamy Concealer is her gateway product. She has never strayed from this product, and it has become a staple in her makeup routine. Kaia's loyalty to this concealer is a testament to its quality and her own good taste, which she credits to her mother's influence.
Makeup Taste Over the Years:
As Kaia has grown older, her approach to makeup has evolved. She has always favored natural or smoky looks, but now she enjoys the process of getting ready more. She finds solace in the act of applying makeup, comparing it to meditation. Kaia's love for makeup is not just about the final look but also the journey of creating it.
Getting Ready Ritual:
Kaia has a unique ritual when it comes to getting ready. She plays music, often the soundtrack to 'Rent', while doing her makeup. She enjoys the process of putting her hair in curlers and taking her time. Kaia also loves calling or FaceTiming friends while applying makeup, making it a social and enjoyable experience.
Makeup Inspiration:
Kaia's inspiration for makeup comes from the incredible artists she has worked with. She is fortunate to have had makeup artists like Nina Park and Diane Kendall doing her makeup for years. Kaia's curiosity and eagerness to learn from these professionals are evident in her questions and engagement during makeup sessions.
Reuniting with François Nars:
The reunion with François Nars is a significant moment for Kaia. She admires his approach to beauty, emphasizing enhancement rather than concealment. Kaia's appreciation for François' attention to colors and his ability to create the perfect pigments is evident in her loyalty to the brand.
Beauty Wisdom:
When asked about beauty wisdom, Kaia shares her mother's philosophy of 'less is more'. She interprets this as not hiding behind makeup but using it as an extension of oneself. This philosophy has guided her own approach to beauty, allowing her to experiment while staying true to her natural self.
Desert Island Products:
Kaia has two tried-and-true products that she would take to a desert island: the NARS Radiant Creamy Concealer and the Orgasm Blush. These products are essential to her makeup routine, and she feels lucky to have grown up in a household with a good sense of makeup taste.
Makeup Trends:
While Kaia loves skinny brows, she is too scared to try them on herself. She can fake the look, but her period and magnifying mirror are her worst enemies. However, she is open to trying other makeup trends, showing her willingness to experiment and embrace new looks.
