Energy Drinks Market Trends, Opportunities & Future Growth By 2029 (2024)

Global Energy Drinks Market, By Product Type (Non-Alcoholic and Alcoholic), Type (Inorganic and Organic), Application (Before Exercise, Recovery and During Exercise), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants and Others), Distribution Channel (Store Based Retailers and Non-Store Retailing)– Industry Trends and Forecast to 2029.

Energy Drinks Market Analysis and Size

Food and beverage companies have made every effort to capitalise on the opportunity as the world becomes fitter and healthier. This factor has greatly benefited the energy drink markets, which have adapted their products to meet their customers' needs. This market is driven by the desire for a quick energy boost during athletic or aerobic activities. Athletes are drawn to the sugar rush that the drinks provide, and market participants have seen tremendous growth in this area.

Data Bridge Market Research analyses that the energy drinks was valued at 93.3 billion in 2021 and is expected to reach the value of USD 244.54 billion by 2029, at a CAGR of 12.80% during the forecast period. The growing vegan population around the world will be a factor in the plant-based sports and energy drinks market during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Energy Drinks Market Scope andSegmentation

Market Definition

Energy drinks, also known as electrolyte drinks, are functional beverages designed to help athletes replace water, electrolytes, and energy before, during, and after training or competition. Energy drinks provide the population with benefits such as refreshment, instant energy, increased attention and reaction time. Energy drinks contain a variety of ingredients such as taurine, caffeine, herbs, vitamins, and others.

Global Energy Drinks Market Dynamics

Drivers

• Growing trend of fitness activities around the world.

The rising popularity of unconventional fitness activities such as yoga and aerobics, as well as the growing trend of half and full marathon participation, has increased global demand for energy drinks. Furthermore, as consumers become more aware of the health risks associated with non-organic sports and energy drinks, a growing number of manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.

• Manufacturers rapid investing In novel marketing and advertising strategies

Aside from that, companies are investing in new marketing and advertising strategies in order to diversify their product portfolio. Custom flavours and limited-edition products are also being introduced. Other factors influencing the growth of the energy drinks market include consumers' long working hours and changing lifestyles.

Opportunities

• Growing fitness centres and increased participations

The increasing number of fitness centres and female participation are expected to drive market growth. The growing millennial population and increased social media marketing will open up even more opportunities, propelling the energy drinks market forward during the forecast period.

Restraints

• Strict regulations and high duplicity

However, the government's strict health regulations on sports and energy drinks, as well as growing public awareness about the harmful effects of these drinks on children, are expected to limit market growth. Fake marketing by a few vendors, when combined with negative media coverage, has the potential to stymie the growth of the sports and energy drinks market.

This energy drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on energy drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Global Energy Drinks Market

The ramifications of COVID-19 continue to reverberate throughout the global sports ecosystem. This is because severe restrictions on any type of sports/outdoor activity were imposed for the majority of the year 2020. Furthermore, due to the uncertainty of the situation, several leagues, tournaments, and even Olympic Games were postponed, which limited sports and gaming activities and undoubtedly had a negative impact on sports drink sales revenues. However, as the situation improves and professional and general public sports activities continue, the sports drinks market is expected to form a recovery curve during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021 GoodSport and Energy Drinks, a Rosemont, Ill.-based startup, plans to launch GoodSport, a 97 percent dairy sports drink, with the goal of competing nationally against leading brands. The product will be available on Amazon and Goodsport.
• In 2020 Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio. These items are designed to address the shift in exercise habits toward endurance. The electrolytes in Ultra are 50% higher than in regular powerade and creatine. Each product line comes in three flavours and is free of sugar and calories.
• In 2019 Coca-Cola launched the sports drink Powerade in India. Coca-Cola intends to diversify its portfolio in order to provide more options to Indian consumers who prefer beverages to sweetened fizzy drinks. ​

Global Energy Drinks Market Scope

The energy drinks market is segmented on the basis of product type, type, application, ingredients and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Alcoholic
• Non-alcoholic

Type

• Organic
• Inorganic

Application

• Before Exercise
• Recovery
• During Exercise

Ingredients

• Taurine
• Caffeine
• Guarana
• Vitamin B
• L-Carnitine
• Antioxidants
• Others

Distribution channel

• Store Based Retailers
• Non-Store Retailing

Energy Drinks Market Regional Analysis/Insights

The energy drinks market is analyzed and market size insights and trends are provided by country, product type, type, application, ingredients and distribution channel as referenced above.

The countries covered in the energy drinks market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the energy drinks market due to the rapidly increasing number of people participating in fitness activities in this region.

Europe is expected to grow at a rapid pace from 2022 to 2029 as the region's population of health-conscious people grows.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Energy Drinks Market Share Analysis

The energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to energy drinks market.

Some of the major players operating in the energy drinks market are:

• Monster Energy Company. (U.S.)
• The Kraft Heinz Company. (U.S.)
• Stokely-Van Camp, Inc. (U.S.)
• PepsiCo (U.S.)
• The Coca-Cola Company. (U.S.)
• Red Bull (Austria)
• Nestlé S.A. (Switzerland)
• Carlsberg Breweries A/S (Denmark)
• NEALKO ORAVAN, spol s.r.o (Slovakia)
• Kabisa B.V. (Netherlands)
• SUNTORY HOLDINGS LIMITED. (Japan)
• Asia Brewery Incorporated (Philippines)
• Otsuka Pharmaceutical Co., Ltd. (Japan)
• Dali Foods Group Co., Ltd. (China)
• Eastroc Beverage Group Co Ltd (China)

SKU-28730

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