Content Writer job description (2023)

Content Writer responsibilities include:

  • Researching industry-related topics (combining online sources, interviews and studies)
  • Writing clear marketing copy to promote our products/services
  • Preparing well-structured drafts using Content Management Systems

Content Writer job description (1)

Job brief

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.

(Video) What Does a CONTENT WRITER Do?

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.



  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products/services
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed

Requirements and skills

  • Proven work experience as a Content Writer, Copywriter or similar role
  • Portfolio of published articles
  • Experience doing research using multiple sources
  • Familiarity with web publications
  • Excellent writing and editing skills in English
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Ability to meet deadlines
  • BSc in Marketing, English, Journalism or related field

Frequently asked questions

What does a Content Writer do?

Content Writers are responsible for creating engaging written pieces of copy that can be used in digital and print media. They work with clients to produce articles on a variety of topics, which they then use as an opportunity to advertise their services or educate consumers about relevant information related to the brand's offerings.

(Video) What is the Technical Writer Career Path?

What are the duties and responsibilities of a Content Writer?

A Content Writer is typically responsible for researching topics, creating style guides for a company’s content, and writing content that helps drive conversions based on the organization’s goals.

What makes a good Content Writer?

A good Content Writer must have excellent research skills since they will need to understand various topics, what customers are searching for, and the needs of their organization. They also need to have good writing skills since they will write different types of content to help their organization sell products and services.

(Video) Technical Writer Job Description Examples and Guide

Who does a Content Writer work with?

A Content Writer typically works with a marketing team, and they are supervised by a Marketing Manager who ensures content is produced on time and meets the organization’s needs.


How to answer why should we hire you for content writing? ›

"Being a content writer interests me because I have keen attention to detail and thrive in a fast-paced environment. I enjoy working on a new task with a different client every day, and I believe multitasking and following several deadlines can help me become a stronger writer.

How do I pass a content writer interview? ›

Tips to crack your next Content Writing Interview
  1. Tips to crack your content writing interview.
  2. Research the company you are interviewing.
  3. Prepare a Portfolio.
  4. Be prepared to ask your interviewer question.
  5. Show Proper Gesture.
  6. Dress Professionally.
  7. Ready for the written test.
  8. The “elevator pitch”

How would you describe your content writing skills? ›

What are content writing skills? Content writing skills give you the ability to write clear, consistent and relevant content that delivers an engaging experience for your company's target audience. The use of effective content writing directs them to visit your company's website for more information.

What makes you a good writer description? ›

A good writer makes content easy to read (so you need to know how to use a comma). She uses straightforward language that engages and entertains the reader, making comprehension effortless. Good writing skills are part of the art of effective communication.

What makes you a good fit for this job sample answer? ›

💡 Example answer

In particular, my ability to work to tight deadlines and manage my time effectively make me a good fit for the role. For example, in my current job I have to manage my own workload, taking briefs from colleagues in multiple departments and creating a priority order that keeps everyone satisfied.

Why do you think you are fit for this role? ›

“I am suitable for this job because I have the skills, qualities, and knowledge to meet the requirements of the job description. I am suitable for this job because my knowledge and experience is relevant to this industry, and I understand how to meet the needs of your customers and clients.

Why I consider myself suitable for the role? ›

'I see the role as a way of developing my career in a forward-thinking/well-established company/industry as…' 'I feel I will succeed in the role because I have experience in/softs skills that demonstrate/ I've taken this course…' 'I believe my skills are well-suited to this job because…”

What do employers look for from a content writer? ›

When hiring content writers, have them edit or correct text as part of your selection process. Include errors—both common and uncommon ones—to evaluate their technical skills. Every content piece has a goal or objective. A good content writer must be able to create content without digressing from it.

How to get a content writing job with no experience? ›

How To Become A Freelance Writer With No Experience
  1. Write samples.
  2. Find a writing agency to support you.
  3. Launch a blog.
  4. Write for friends and family.
  5. Network with other freelance writers.
  6. Get your start with a content network.
  7. Revise and refresh your grammar.
  8. Learn about SEO.

How do I land my first content writing job? ›

How to Find Entry-Level Freelance Writing Jobs for Beginners
  1. Rewrite local small-business websites.
  2. Find abandoned business blogs.
  3. Write business emails.
  4. Create a newsletter or brochure.
  5. Report articles for local news media.
  6. Write for local magazines.
  7. Turn your former employer into a client.
  8. Write for local marketing agencies.

What are the 5 C's of content writing? ›

To introduce you to this world of academic writing, in this chapter I suggest that you should focus on five hierarchical characteristics of good writing, or the “5 Cs” of good academic writing, which include Clarity, Cogency, Conventionality, Completeness, and Concision.

What are the six traits of writing content? ›

The Six Traits of writing are Voice, Ideas, Presentation, Conventions, Organization, Word Choice, and Sentence Fluency.

How would you prepare yourself to be an excellent content writer? ›

Tips to Become a Successful Content Writer
  1. Keep Honing Your Skills. As you write more content, keep sharpening your skills as a writer. ...
  2. Read Digital Content. Reading is one of the simplest ways to improve your writing. ...
  3. Freelancing. ...
  4. Editing and Proofreading. ...
  5. Identify Your Niche.
6 days ago

How do you write a content writer for beginners? ›

7 Easy Tips for Effective Content Writing
  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. ...
  2. Create a Hook That Grabs Their Attention. ...
  3. Do Your Research. ...
  4. Focus on a Single Purpose. ...
  5. Write in a Unique Voice. ...
  6. Optimize Digital Content. ...
  7. Edit Your Work.

How do you write 5 sentences about yourself? ›

How To Answer, “How Would You Describe Yourself?”
  1. I am passionate about my work. ...
  2. I am ambitious and driven. ...
  3. I am highly organised. ...
  4. I am a people person. ...
  5. I am a natural leader. ...
  6. I am result oriented. ...
  7. I am an excellent communicator.
Mar 24, 2023

How do you write a short description of yourself? ›

How to write about yourself confidently
  1. Introduce yourself.
  2. Include the most relevant professional experience.
  3. Mention significant personal achievements or awards.
  4. Introduce personal details.
  5. Use a casual and friendly tone.
Mar 10, 2023

How do you say you are a good writer? ›

Say why you liked the writing, rather than just stating that it was good.
  1. “I love your writing voice because it's engaging and approachable.”
  2. “I think this plot really works because of how well you've paced the story.”
  3. “Your writing is so beautiful because you always know the right word for the right moment.”

What are writing strengths? ›

The Top 8 Qualities Every Writer Should Possess
  • Focus- Writing Strength. ...
  • A Vocabulary That Is Both Diverse and Rich- Writing Strength. ...
  • An insatiable appetite for the written word- Writing Strength. ...
  • Writing that is well-organized and has a flow that makes sense- Writing Strength. ...
  • Being creative- Writing Strength.
Nov 9, 2022

What skills should a writer have? ›

Skills for a writer
  • Communication skills. It may seem obvious, but any writer should possess excellent communication skills. ...
  • Adaptability. ...
  • Discipline. ...
  • Organization skills. ...
  • Research skills. ...
  • Editing. ...
  • Know what you want to write. ...
  • Follow the readability principles.
Jul 22, 2022

How would you describe me in 3 words? ›

For example, you might use a word like "kind," "patient," "determined" or "resilient." Consider using your third selection to explain some of your unique qualities. For example, you can use a word like "adventurous," "generous," "resourceful," "outgoing" or "thoughtful."

What makes you stand out from other applicants sample answers? ›

Your experience – “What makes me unique, is my years of experience in this field of work. I have had many years of experience, but I find that there is always something new to learn. I take time with my work, learn from it and am determined to make myself a better individual from it.

What skills and experience can you bring to this role example? ›

“I can bring positivity, experience, a creative approach to solving problems, and the ability to embrace change enthusiastically. I can bring drive, a passion for this industry, and the ability to always treat your clients and customers in a way that will ensure they become long-term advocates of the business.

What do you consider your strength? ›

In general, your strengths should be skills that can be supported through experience. For example, if you list communication as a strength, you may want to recall a situation in which you used communication to reach a goal or resolve a problem.

What can you bring to the company? ›

Think about:
  • your enthusiasm for the profession and the employer and your desire to make your mark.
  • your personal qualities, such as your drive and willingness to learn.
  • the skills the employer seeks and how you have demonstrated them in the past – your answer should show why you would be competent in the job.

What motivates you to apply for this role example? ›

I was motivated to take on this challenge because it would benefit the company and help me improve my skills and grow as a professional. I am eager to bring that same drive and motivation to this role, and I am excited about the potential for growth and development opportunities in your company.

What sets you apart from other candidates? ›

6 Ways You Can Differentiate Yourself from Other Candidates
  • Demonstrate That You are a Leader. ...
  • Show That You are Capable of Solving Problems. ...
  • Exhibit Strong Work Ethic Skills. ...
  • The Ability to Be Able to Work with a Team. ...
  • Excellent Communication Skills. ...
  • The Bottom Line.

What makes you the best content writer? ›

The obvious elements that make someone a good content writer are the technical skills like grammar and storytelling. However, content writers also need a basic understanding of web writing and SEO. There are also soft skills that are rooted in the team aspect of editing and re-writing pieces.

What tools a content writer should know? ›

14 Content Writing Tools Every Writer Should Try
  • Grammarly.
  • SE Ranking Content Marketing Tool.
  • ProWritingAid.
  • HubSpot's Blog Topic Generator.
  • Evernote.
  • Hemingway Editor.
Aug 9, 2022

How much can a beginner content writer earn? ›

Average starting Salary for Content Writer in India is around ₹1.0 Lakhs per year (₹8.3k per month).

How do I make my first $1000 as a content writer? ›

How To Strategize Your First $1,000
  1. Introduce yourself (1 sentence)
  2. Tell them you want to write content for them.
  3. Give them 3 examples of articles you can write for them.
  4. Tell them you're available for a quick call any day this week to talk further.
Jun 9, 2020

Is content writer job tough? ›

Is Content Writing Hard? Yes, content writing is hard. It can be difficult to come up with new and exciting topics to write about and even more difficult to produce quality content that will engage your readers.

What is an entry level content writer? ›

An entry-level content writer creates written material for marketing a product, service, or company. Your responsibilities are to write blog posts, articles for a web page, emails, video scripts, social media posts, and more.

How do I get my first client for content writing? ›

How to get genuine clients for freelance content writing
  1. Personalize Your Pitches. ...
  2. Create A Freelance Website. ...
  3. Utilize Social Media. ...
  4. Start A Blog. ...
  5. Join a Freelance Writing Platform.
Dec 2, 2022

Can you make a living as a content writer? ›

Content writers are in high demand as businesses are continually looking for high-quality content to boost their online presence. If you have excellent writing skills, a good understanding of grammar and punctuation, and a passion for writing, you can make a living as a content writer.

What are the 4 pillars of content writing? ›

We're going to talk about the four pillars of content writing at Beacon Digital: the client, the research, the experts, and, of course, the writing.

What are the five elements of good writing answers? ›

The following is a brief description of five qualities of good writing: focus, development, unity, coherence, and correctness.

What are the 7 essential steps for writing? ›

The writing process, according to the EEF's ​'Improving Literacy In Key Stage 2' guidance report, can be broken down into 7 stages: Planning, Drafting, Sharing, Evaluating,Revising, Editing and Publishing.

What are the 6 qualities of effective description? ›

The six traits are ideas, organization, voice, word choice, sentence fluency, and conventions.

What are the 6 writing types? ›

The six types of writing are Narrative, Descriptive, Persuasive, and Expository plus nonfiction writing and fiction writing.

How can I describe myself as a content writer? ›

"Being a content writer interests me because I have keen attention to detail and thrive in a fast-paced environment. I enjoy working on a new task with a different client every day, and I believe multitasking and following several deadlines can help me become a stronger writer.

What is an example of description in writing? ›

Plain writing: The flowers were pretty. Descriptive writing: The colorful flowers brought life to an otherwise lifeless sidewalk. The different shades of the green stems and leaves were the perfect backdrops to the yellow, orange, and red petals that seemed to sway softly with the breeze.

What is a proposal description for content writer? ›

What is a Content Writing Proposal? A content writing proposal tells potential clients everything you can bring to the table—and at what cost. This document demonstrates your expertise as a freelance writer and aligns your writing services with the client's requirements and needs.

What is the best description for a freelance writer? ›

A Freelance Writer is a creative problem solver with excellent organizational skills; is able to work on multiple projects of varying complexity; can work remotely within a set budget and deadline; and, works well under pressure.

What can be written in description? ›

Description is what an author uses to depict a character, setting, or scene in a way that creates an image in the reader's mind. It's the way that authors bring characters to life and create imaginative settings.

What is a good sentence for description? ›

They send out detailed descriptions of the job with the application forms. He has a real gift for vivid description. Events of this description occurred daily. His face is weary beyond description.

What are 3 examples of descriptive sentences? ›

“Today, the wispy wet water is streaming down from the sky, like honey slipping off a spoon.” “Drops of rain exit the pillowcases, drowsily float like feathers, soar in many directions.” “It is raining today; the crystal clear raindrops hit the ground silently.”

Can you give me example of description? ›

something that tells you what something or someone is like: Write a description of your favorite beach. She has given the police a very detailed/full description of the robber. A girl answering (= matching) the description of the missing teenager was spotted in Glasgow.

How do I sell myself as a freelance writer? ›

10 ways to market yourself as a writer and win clients
  1. Choose a niche.
  2. Nail your author bio.
  3. Build a website.
  4. Use your email signature.
  5. Promote your portfolio.
  6. Optimize your LinkedIn profile.
  7. Start a blog.
  8. Get to know other writers.
Sep 18, 2021

What is the job description of an online writer? ›

What is a Digital Content Writer? A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

What is a brief description of a freelancer? ›

A freelancer is an independent contractor who provides their own labor or specialist services to a business client. Freelancers typically charge for their services on a per project basis rather than through a fixed salary or hourly wage.

How do you write a professional description of yourself? ›

How to Write a Professional Bio
  1. Create an 'About' page for your website or profile.
  2. Begin writing your bio with your first and last name.
  3. Mention any associated brand name you might use.
  4. State your current position and what you do.
  5. Include at least one professional accomplishment.
May 4, 2023

What are the 3 types of description? ›

The 3 main types of descriptive statistics concern the frequency distribution, central tendency, and variability of a dataset.


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